Users will soon have a fresh option that permits them to cut down on the quantity of artificial intelligence-produced content appearing in their feeds. This move comes as the company revealed that it currently hosts more than 1 thousand million AI videos.
Testing and Rollout
The new functionality is being tested over the coming weeks before a full-scale launch. This advancement coincides with a surge in AI content, driven by emerging video-generation tools.
AI Proliferation Online
Recent reports that approximately a tenth of the most rapidly expanding content creators on another major platform primarily display clips produced artificially. A large amount of this output is considered low-quality AI content, a phrase for poor-quality, mass-produced content that is typically illogical or dreamlike.
Our research shows that numerous viewers like content created using AI tools, including AI artwork to informative clips, and we intend to offer the community the option to see more or less of that, according to their own preferences,” stated a platform representative.
AI on the Platform
The service shared that there are presently 1.3 billion videos on its network labeled as artificially created. In total, over 100 m media items are uploaded to the service daily, making AI content a limited portion of its complete catalog.
Customizing Your Feed
Users will be in a position to limit or boost the volume of AI content they see by accessing the “manage topic” setting in the app and choosing AI-made media. Other topics that are already be adjusted under the tool include news, clothing, beauty, and dance.
AI Disclosure Rules
TikTok’s rules require users to tag “realistic” artificially created content, and it prohibits malicious AI impersonations of well-known individuals or crisis events. Any authentic-looking artificial content that is without a tag can be taken down under its user guidelines.
Furthermore, the app will now attach an artificially created watermark to content created with its own AI tools, or identified by an collaborative effort for identifying content made by AI. This step is designed to help prevent users from trying to bypass the tagging system.
Responsible AI Funding
The platform is additionally launching a $2 million educational fund for experts and organizations to develop educational content about using AI responsibly. This project will support charitable organizations focused on teaching coding and technology.
Content Safety Approach
The platform has justified its content review process, amid controversy over proposals to lay off a large number of review team members in the United Kingdom. It is planning to cut 439 jobs in its trust and safety division in its British office, with labor groups and internet security professionals raising concerns that people are being substituted by automated systems.
A senior executive stated that human moderation would remain essential, but automated tools can safeguard staff by removing the most distressing content ahead of it is viewed by staff. TikTok announced a significant reduction in explicit and harmful content seen by content reviewers over the past year due to the use of its machine learning processes.
It is vital to combine staff and AI to keep the platform safe,” the official commented. “We’ll have staff as integral to the approach, but we additionally believe it’s highly necessary to minimize viewing of harmful content as rapidly, which is where a significant AI assistance is really helping us process content quickly.”
